Everything we are doing, have ever done or will do started/starts with a catalyst or impetus of some kind. We call that a Spark and it only takes a Spark to get the fire going.
The Spark Strategy Day is for individuals and businesses alike. It is your opportunity to press the pause button, step away from the daily grind, and think strategically about you, your brand and/or your business.
Whether you’re starting a new venture or reinvigorating your brand with new products and services, an SSD will help you:
- Clarify you/your company’s strengths and your unique conversation point
- Decide on your positioning and align it with how you show up in the world.
- Create new narratives to use online and offline to describe your value to potential customers,
- Identify potential areas for development
- Explore ways to repackage and repurpose existing content/products/services
- Identify opportunities and connections that reinforce your brand promise
In today’s fast-paced world we have more choices than ever before and your target audience has lots of people/things vying for their attention. In order to stand out amidst the noise and become the first choice, you must first know the story your personal brand tells and then understand how to articulate it and its’ value. We have created a Spark strategy day to help you do just that.
Join Carole Pyke, the Sparkle Navigator, for an in-person strategy day focused on your brand story, your unique value proposition or your client engagement strategy.
If you’re looking for a way to discover the value of your personal brand, develop a powerful narrative to describe who you are and what you/your company does, gain insight into your value proposition, or develop an action plan to tackle social media and content creation then it’s time to roll up your sleeves and take a deep breath because a Sparkle Strategy Day (SSD) is exactly what you need to get started.
The Sparkle Strategy Day is only for action-takers who have a vision and are ready to unlock the value of their personal brand and make an impact in their marketplace.
The Sparkle Strategy Day is a way for you to make major leaps forward in a specific area of your life/business in a short period of time.
What kind of SSD do you need?
This day is all about you and/or your team and what you need to succeed. We have created four types of SSDs to help you. Each SSD has a specific focus and consists of seven hours (10-5 pm) 1-2-1 in-depth focus tailor-made to your specific needs.
TYPES OF STRATEGY DAYS
Sparkle Intensive Day – SID
All about you and your personal brand, Clarity around your strengths, weaknesses and values, recognising what makes you stand out in the crowd and how to package it to share with others plus ideas, inspiration and more.
Sparkle Content Strategy Day – SCSD
Focus on developing your approach to content creation and your plan of action. Identifying tools, resources, areas of focus and topics to explore plus ideas, inspiration and more.
Sparkle Marketing Strategy Day – SMSD
Focus on building your marketing strategy. Exploring your market – (Re)defining your customer persona, identifying your competitors – developing your message and discovering ways of connecting and engaging with your audience.
Sparkle Social Strategy Day – SSSD
Identifying the right social media platforms for your goals and objectives. Plan your approach and discover tools, tips and tricks to maximise your online presence.
Is this right for you?
- Are you so busy working/working in your business that you don’t have time to take a step back to gain clarity and perspective?
- Do you know the story your brand is telling? Is it the story you want to tell?
- Do you know what value you bring to the table?
- Have you found customers through word of mouth but now want to get intentional and strategic about your personal brand, marketing and/or business development?
- Is your marketing hit or miss and not part of a purpose-driven strategy?
- Do you need to stand out more in your field so that you get noticed and have greater impact?
- Do you suspect that you’re missing opportunities online because you are not quite sure how to maximize your online marketing and social media presence?
If any of the above relates to you then a Sparkle Strategy Day (SSD) is just what you need.
