At Words That Deliver, we believe your personal brand is the story you communicate before you even say a word, and that story begins with the one you believe and tell yourself.
Founded by Carole Pyke, The Sparkle Navigator, Words That Deliver is a playground where ideas, stories, and strategies come together to create magic.
It’s a space where individuals, groups, and teams uncover and leverage their unique Superpowers to Sparkle — to stand out, connect deeply, and create lasting impact.
Our journey began with a simple yet profound realisation:
Success isn’t just about what you do, it’s about how you see yourself.
For Carole, this isn’t just a concept.
After experiencing retrograde amnesia and losing decades of personal memory, she was faced with the extraordinary challenge of rediscovering who she was without a past to reference.
In the absence of memory, she built her identity on intention.
Every day became an exploration of self, a conscious decision to show up unapologetically on purpose.
This fresh lens on life fuels her passion for helping others own their story, embrace their unique value, and show up in the world with unapologetic presence.
That’s why identity sits at the heart of everything we do.
How you see yourself shapes how the world sees you, because your personal brand begins on the inside.
Your personal brand isn’t built by accident.
It’s shaped by the story you tell yourself and how you choose to show up in the world.
When those two are aligned, your presence becomes magnetic, authentic, and unforgettable.
Our Sparkle Philosophy, driven by the Sparkle Equation
Sparkle isn’t a buzzword, it’s the essence of everything we do.
The Sparkle concept traces back to a powerful encounter between Carole Pyke and Nelson Mandela in the early 1990s.
Mandela’s presence was undeniable — not just in what he said or did, but in who he was.
He radiated something profound, something beyond words — what Carole later reframed as Sparkle.
As a born-again Christian, Carole also recognised this same transformational essence in Jesus — an unmistakable presence that changes lives.
and remembered for who you truly are.
Sparkle is the:
- Fingerprint on everything you do.
- Footprint you leave behind.
- Way you touch people’s hearts and minds.
We exist to help you discover, embrace, and unleash your Sparkle so you can be seen, heard, and remembered.
We use the Sparkle Equation, our signature approach, to help our clients build personal brands that resonate and make a real impact. Our three pillars are:
1. Know who you are
How you see yourself shapes how the world sees and experiences you. Own your story with clarity, boldness and confidence.
2. Understand the value you bring. Your unique strengths, experiences, and contributions set you apart. When you know your worth, others will too.
3. Show up unapologetically on purpose. Step into spaces with confidence and clarity. Owning your awesome is guaranteed to get you noticed.
When you align your identity, value, and visibility, you create a magnetic presence that attracts opportunities, builds meaningful relationships, and amplifies your influence. This is the power of owning your Sparkle.
WORDS THAT DELIVER PHILOSOPHY
At Words That Deliver, we want to live in a world where people discover and align the value of who they are and what they are worth with how they show up in the world (Sparkle). A world where businesses grow and profit through the empowerment of their people.
Words That Deliver is:
- The bridge between how you want to be seen and how you currently show up in the world.
- The polish that makes your brand Sparkle and shine more vibrantly.
- The storyteller helping you align your inner narrative with your identity, value, and purpose, creating authentic connections and greater impact.
- Your secret weapon, helping you unlock your Superpower and conquer your personal and business mission.
- A safe space for your brand to refresh, recharge, and reignite.
Words That Deliver is not just about words.
It’s about the flavours words – spoken and unspoken – create when they are woven together, the pictures they paint, the stories they tell, and the way they Sparkle.
If you’re ready to step into your playground of possibility, own your story, and light up the spaces you enter, welcome.
This is where your Sparkle story begins..
