Hi I’m Carole Pyke aka The Business Bard. I am an idea catalyst, marketing strategist, storyteller and hugologist (I made that last one up).
I work with small business owners and membership organisations to help them turn up the volume on their mission for life and/or business and show them how to use the power of their story (that one thing that is truly unique about you) to get results, engage with customers and stand out in the crowd one paragraph at a time.
I breathe life into ideas, craft marketing strategies, uncover hidden areas (and often profit) in you and your business and help you to have fun (I am a certified Laughter Yoga leader)
My fascination with storytelling for engagement started about 10 years ago when my battles with a chronic condition began and I discovered that even though I would tell people how bad everything was the feedback I received were terms like:
It made me think and recognise the power of the stories we tell ourselves and each other. I am an out of the box thinker having discovered that the instructions to get out of the box are always on the outside!
Thanks to my mother I have been educated at the university of “anything is possible if you believe” and although I have been slightly derailed due to illness I am back on track following my star!