Sport really is a great unifier. Love it or hate it there is something about a big championship or event that gets you stirred up. It’s one of those rare moments when we drop our differences and come together as a species. In true Olympic spirit troops down arms for the duration of a games. The tradition of the Olympic truce goes back to Ancient Greece to ensure the participating athletes free passage to and from the Olympic venues.
Beyond the dare devil athletisim advertisers have been pulling out the stops to give us some of the best advertising storytelling we have seen in along while. Advertising is definitely changing with companies choosing to tell a bigger story instead of just selling a product and everyone seems to be embracing the spirit.
For an inspired example, check out Nike’s ad campaign, Find Your Greatness. A theme that resonates with all of us.
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